Role + Responsibilities

MWC 2019: Ericsson

• Agency: Jack Morton Worldwide

• Role: Senior Designer

• Responsibility: Design and specification of set areas within the overall exhibition space

  - Environmental Styling via Moodboards

  - Space Planning

  - Interior Design

  - Visualisation

  - Material and Finnishes Spec

  - Detailing for build

Areas of Ownership

• North + South Restaurants

• General Meeting Rooms

• VIP Meeting Rooms

• CEO Meeting Room

• Multi-Purpose Rooms (50%)

• Broadcast Studio

• Press Lounge

• Workshops

• VIP Lounge

Role Within JMW Team

As per the previous year, I was responsible for the breakout spaces off the main floor, which are listed in the column on the left under ‘Areas of Ownership’.

The team were keen to retain the same aesthetic balance but add bolder, sweeping statements of colour across the demo floor and a larger floral presence generally across the stand. I applied this specifically in both restaurants, adding a higher percentage of colour and large planter boxes that were positioned in the centre of both spaces. Offering privacy, comfort and relaxation is a priority in these spaces - so combining soft, comfortable seating around these green focal points united these two components to act as one main island seating block.

Another new addition to this years break-out spaces was the addition of a warm, off-white nude tone. Previously, we had kept to monochromatic pairings with the new brand colours but this addition complimented the main brand colours and created a slightly softer interior feeling.

Key Team Members*

• Creative Director: Sally Crabb

• Producer: Jane Mehta (lead) + Molly Koch + Sophie Kennedy

• 3D Design: Roger Munro (lead) + Karen MacPherson

• 2D Design Team: Ryan Joiner (lead) + Rhianna Davies

• Florals + Dressing: Lina Aue Pogatschnigg

• Technical: John Mugford + Sabrina Barcelo-Hetzel

• Technical CAD: Tom White

• Artwork + Print Supplier: Jo Marshall + Andy Hall

*The JMW Ericsson team is extensive, encompassing a large and varied array of roles and skillsets. I have only listed those I worked with on a day to day basis who were relevant to my areas of responsibility

Role + Responsibilities

MWC 2018: Ericsson

• Agency: Jack Morton Worldwide

• Role: Senior Designer

• Responsibility: Design and specification of set areas within the overall exhibition space

  - Environmental Styling via Moodboards

  - Space Planning

  - Interior Design

  - Visualisation

  - Material and Finnishes Spec

  - Detailing for build

Areas of Ownership

• North + South Restaurants

• General Meeting Rooms

• VIP Meeting Rooms

• CEO Meeting Room

• Multi-Purpose Rooms (50%)

• Broadcast Studio

• Press Lounge

• Workshops

• VIP Lounge

Role within JMW Team

My role within the team was to be support for Roger Munro. We divided up the areas needing design focus so that we both could both own specific parts. You can see the areas I was responsible for on the left under ‘Areas of Ownership’.

MWC 2018 was used to showcase Ericsson’s new brand refresh. A new font, colour palette and minimalist aesthetic were all brought together to present a clean and simple design language. While there was design guidance for 2D and graphical applications, there was little exploration as to what this would look like in a 3D environment. In order to create a solution, both 2D and 3D teams sat and worked together creating moodboards to establish a cohesive design aesthetic that felt united graphically and environmentally.

Once we had created this foundation I was able to apply it to the areas out-with the main floor. My key challenge was to retain clean and minimal interiors that retained areas of texture and interest without being overtly fussy or decorative.

Key Team Members*

• Creative Director: Sally Crabb

• Producer: Jane Mehta (lead) + Molly Koch

• 3D Design: Roger Munro (lead) + Karen MacPherson

• 2D Design Team: Ryan Joiner (lead) + Natassia Swalinska

• Florals + Dressing: Lina Aue Pogatschnigg

• Technical: John Mugford + Sabrina Barcelo-Hetzel

• Technical CAD: Tom White

• Artwork + Print Supplier: Jo Marshall + Andy Hall

*The JMW Ericsson team is extensive, encompassing a large and varied array of roles and skillsets. I have only listed those I worked with on a day to day basis who were relevant to my areas of responsibility

Role + Responsibilities

MWC 2020: Ericsson

• Agency: Jack Morton Worldwide

• Role: Senior Designer

• Responsibility: Design and specification of set areas within the overall exhibition space

  - Environmental Styling via Moodboards

  - Space Planning

  - Interior Design

  - Visualisation

  - Material and Finnishes Spec

  - Detailing for build

Areas of Ownership

• North + South Restaurants

• General Meeting Rooms

• Extra Large Meeting Rooms

• VIP Meeting Rooms

• CEO Meeting Room

• Broadcast Studio

• Drum Lounge

• Press Lounge

• Project X

• VIP Lounge

  
  

Role Within JMW Team

My role within the team was similar to the previous two years.
I was responsible for the breakout spaces off the main floor, which are listed in the column on the left under
‘Areas of Ownership’.

These areas (generally) have more of an interior design challenge than the main floor and demo area. Efficiency and minimalism feature heavily in alignment with the clients branding, but a lot of these spaces also have to offer a form of comfort and respite from the busy main floor. Thus, there has to be a balance achieved in warmth and comfort without being unnecessarily decorative.

The client was pleased with the direction and execution created the previous year, so my challenge was to retain a similar aesthetic feel but with updates to materials, graphics and colour palettes for my areas.

Key Team Members*

• Creative Director: Matt Watts

• Producers: Sophie Wills (lead), Molly Koch + Sophie Kennedy

• 3D Design: Roger Munro (lead), Karen MacPherson + Fellipe Vallero

• 2D Design: Ryan Joiner (lead), Rhianna Davies

• Florals + Dressing: Lina Aue Pogatschnigg

• Technical: John Mugford + Charlotte Braun

• Technical CAD: Tom White

• Artwork + Print Supplier: Jo Marshall + Andy Hall

*The JMW Ericsson team is extensive with team members specialising in specific skillsets and subsequent and roles. I have only listed those I worked with directly on a day to day basis to complete my areas of responsibility